For decades we have been used to moving around the world, reaching even the most remote corners of the planet to forge professional and trusting relationships with different players. However, this year we have decided not to go too far and to land in Tuscany to collaborate with a reality that, at least at first glance, seems to have no point in common with Kapriol. We are talking about the "Le Rogaie" farm which, in the splendid setting of the Maremma, near Grosseto, works in close contact with the earth and nature. The main activity of "Le Rogaie" is the breeding of dairy cows, but it also deals with crops, above all that of olive trees. Tasks narrated and explained on social channels, with videos and posts where love for the land exudes but also the commitment that such a job entails, making it rediscover or get to know for the first time. And it is precisely in the activities that the farm carries out every day that we will insert ourselves, making Kapriol-branded clothing, tools and PPE (Personal Protective Equipment) available for all those who undertake to carry it forward with good will, commitment and dedication. But what do a world linked to the environment like that of "Le Rogaie" has in common with the building context in which Kapriol operates? Many and small aspects, starting from the relationship with the roots, shared and told daily through actions and choices, emphasized even more by being both family-run businesses, linked to their history. With respect to the products offered, both we and "Le Rogaie" put quality first, not only in what we produce but also in the authentic relationships we form, whether they are with customers or with nature and animals. However, having solid roots does not make us give up dreaming of the future and making it more and more present every moment that passes, putting into play passion and a great desire to innovate and progress to reach new goals. In this, the Kapriol family and that of "Le Rogaie" are very similar. In the midst of this horizon, Kapriol and Le Rogaie see the word 'green' stand out. Doing business while respecting the environment will become an indispensable practice to ensure the survival of the planet. "Le Rogaie" fully expresses the intention of safeguarding the environment, moving in full respect of the context that surrounds it. Like Kapriol, we have also embarked on this journey by joining the Treedom project, but the collaboration with the farm represents a further step in continuing on this path and creating a better future. Let us not forget that man is an integrated part of this change, both positively and negatively: it is he who interacts directly with the environment, whether he has regard for it or not. By deciding to accompany "Le Rogaie" in the daily toil, dressing and equipping the workers, we choose to embrace a larger and more universal ethical cause, supporting a reality that takes care of the land, plants and animals and does not exploit them intensively to produce raw materials. Sustainability, as well as through the production process, can also pass through other ways, such as human and collaborative relationships. Now, thanks to the new partnership with Le Rogaie, Kapriol orange shades will appear among the Maremma earth colours.
New Hand Tools catalogue, everything you need at a glance
24 March 2023
Flipping through the pages, scrolling through the product names and reading the descriptions, anyone with a catalogue at hand naturally performs these operations to find the item he needs. Automatic actions, carried out naturally and with almost no mental effort, except when disorientation starts to take over. This happens if categories appear confused or different products are mixed together; fingers begin to run back and forth on the sheets in search of that article that now appears unobtainable, dispersed in an indistinct jungle of goods. This happens in the absence of order, clarity and accuracy, features that are not lacking in Kapriol's updated Hand Tools catalogue, where articles can be quickly identified thanks to the precise division into families and sub-families. A grouping that not only takes into account the types of products offered, but aims to subdivide them by the professions for which they are designed. A seemingly small but effective revolution, capable of simplifying the lives of our dealers and agents. We thought of them while reorganising the catalogue; we concentrated on making this tool more comprehensible, not only by dividing the products into families and sub-families but also by keeping the graphic attractiveness alive. Seeing a series of chisels and drill bits arranged one after the other creates a harmonious overall view, allowing immediate identification of what you are looking for in all the variants available. And this applies to every product in the catalogue. Clear subdivisions of the product families, an introductory index for each chapter and in-depth focuses are the elements that are repeated for all product categories. In the realisation phase of the Hand Tools catalogue, we imagined it as a transversal tool, no longer only informative and aimed exclusively at presenting products in an advantageous manner for those who consult it, but also functional for constructing the display layout of the points of sale. From the catalogue to the shelf in an easy and fast way then, thanks to the suggestions that the catalogue will be able to provide in the design phase of the spaces dedicated to the various professionals in the specialised points of sale. Incredible how the simple reorganisation of a catalogue can help optimise the work of many: in our gesture there is all the will to support the distribution of products and those who deal with them in the best possible way. You never imagined that a catalogue could have so much influence, did you?
